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Editorial Statement of Purpose

The Service Marketing Journal is the premier journal on service marketing in Korea. The journal seeks to advance knowledge about the effective and efficient service marketing by individuals, groups, organizations, society, and nations for the improvement of economic and social welfare. The journal is receptive to a wide variety of topics related to the design, management, use, valuation, and impacts of service marketing at different levels of analysis (i.e., individuals, groups, firms, networks, societies, and nations). The journal especially welcomes studies specializing in Asia Pacific regional issues that affect the application and success factors of service marketing.